(by Gabriel Figueiredo)
I was invited by Pedro Lázaro to participate on a collaborative stand for the Winter 2014 edition of the Minas Trend Preview. With the idea of integrating fashion and industry, people from different backgrounds were invited in order to approach the problem from all sorts of perspectives. The team consisted of Juliana Scucato, Mary Arantes, Fred Duarte, Alexandre Rousset, Karen Piroli and Agnes Farkasvölgyi and I.
Having the ‘ice-cream industry’ as our partner for the project, we started to think about the best way to develop it. Taking advantage of the event’s season, we decided to tackle one of the industry’s biggest problems: selling ice-cream during the winter.
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