(by Patrícia Mafra & Inês Costa & Gonçalo Nobre)
Caretoz started as an illustration & typography project inspired by traditional masks and monsters. Soon it turned out to be more than that and it evolved to a fun game, that got people searching and collecting Caretoz cards all over Berlin, during the Pictoplasma festival 2014.
Caretoz cards were distributed in 13 galleries that were open during the Pictoplasma festival. Mini wooden Caretoz were hand painted and placed near the galleries that had Caretoz cards inside, so people knew they could find them there.
Each card corresponded to a letter. If you had one card you could just take a picture, post in on instragram / facebook, add #findcaretos and you would win a poster with all Caretoz. If someone collected all 26 Caretoz and sent us a picture they would win a poster + their favorite Careto hand embroidered.
We’re planning on bringing Caretoz to life and make a small animation with all of them. Until that animation isn’t ready, we’ll be releasing GIFs from time to time 🙂
DESIGN STORY: | Tumblr | Twitter | Facebook | Google+ | via Mikhail Semaev http://bit.ly/1spkq5j